Toyland
 
WAL-MART TOYLAND

We developed this interactive "Toy Guide" touchscreen kiosk as one part of an experimental prototype for a new Wal-Mart toy department. Working closely with Mattel, Fisher-Price, and the Geppetto Group, we created an interactive design for an easy-to-use guide to all the toy lines available at Wal-Mart.

Our challenge was to develop content without reference to specific SKUs that may not be available at a specific store - featuring toy lines via an attractive, useful, and informative user experience.

The kiosk featured a 19" screen to allow for large interface elements required for touch navigation, while preserving a big sandbox in which to feature the toylines.

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